^[1] Web-giants are giant corporations bilking poor consumers out of cash and copyright(we don't own anything on face-book ,privacy is constantly under the threat of impingement and in return do you really get free advertising for sites you actually own? Is a website ever actually owned by independent users?? The reason set-up cost rise and are difficult to manage is because web-giants monopolize the web using the economies of scale to dwindle their investment to nothing in comparison to their revenue which increases because the world accesses us without us getting paid for it) .

The micro-sites within web-giants are the reason web-giants make so much money. What would Facebook be without its users? Get users addicted to games and then ask them to pay for game bonuses... evil corporation.

1. ^ http://isedb.com/20101124-3985.php

Sites such as Weblog, blogger.com,MySpace,Posterous,blog-spot etc cater to millions of users all over the world. Most people use software on these sites and blogs are not very unique nor realy owned by users. Micro-sites are embedded within giant ones. If you opted for a face-book user homepage; where your profile is an independent publicly accessible website; it is no different from a blog on any other free-blog site.

Small 'truly' independent sites are and always were virtually non-existent. Here's why:

Setting up a website that is truly your own, costs money(set-up costs; webdesign) and there is no assurance of getting people's attention(thus revenue from hits); most people use social networks or free blog sites to draw attention(spam filters and regulation impede this aggressively and significantly more than say, a decade ago.) to their small independent workspace(Tiny websites we/they actually own). It is with this logic that we can infer that web-giants actually aide in the existence of small independent enterprises by providing free advertising.^[1] Adding Google ad-sense to your site or blog can also rake in cash even if you're using a 'free' blog.^[2]

Small sites can use all the tricks that web giants use to get coverage(such as pointers on making their web-domain search-friendly) and can also use web-giants to gain momentum on the world wide web.

Point is; no small site wants to remain small; if they did their purpose of reaching out to the world would be defeated entirely.

1. ^ http://en.wikipedia.org/wiki/AdSense
2. ^ http://www.simonwhatley.co.uk/when-to-use-sub-domains-versus-sub-directories